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Vtex CEO: E-Commerce Needs A New Pragmatism
In today’s fast-paced digital landscape, e-commerce leaders must adapt to a new era of pragmatism. According to Mariano Gomide de Faria, Vtex CEO and pioneer in the field of commerce platforms, there is no room for ideology or rigid adherence to outdated principles.
De Faria emphasizes that traditional approaches to e-commerce architecture are no longer viable, citing concerns around security, consistency, and scalability. He underscores the importance of pragmatic solutions that yield tangible results rather than simply adhering to an ideology-driven vision. “The most elegant architecture is one that delivers,” he emphasizes, striking a chord with retailers who struggle to navigate the complexities of modern commerce.
Gomide de Faria highlights a pressing issue that has gone unaddressed in the e-commerce space: the need for seamless connectivity and secure integrations. He stresses the importance of “out-of-the-box” (OOTB) connections that provide sustainable, business-driven solutions. This approach is essential for retailers operating on thin margins, where any additional expense can be a major obstacle.
The Vtex CEO argues that MACH-based architectures, while no longer revolutionary, are now table stakes for modern web application development. However, this does not mean they should be adopted without critical consideration of their real-world implications.
De Faria’s call to action is clear: e-commerce leaders must prioritize pragmatism and focus on delivering tangible outcomes rather than adhering to dogmatic principles. He underscores the importance of human-centered design, measurable ROI, and flexibility in e-commerce architecture. This approach will allow retailers to adapt quickly to a rapidly changing environment, driven by social selling, TikTok, Instagram, and other emerging technologies.
Vtex’s innovative approach has earned it recognition from Amazon Web Services, which has granted it the AWS Consumer Goods Competency designation. As a pioneer in the field of commerce platforms, Vtex is well-positioned to lead the charge towards a more practical and outcome-driven e-commerce landscape.
In an era where retailers must navigate the complexities of inflation, relentless competition, and rapidly evolving consumer preferences, Gomide de Faria’s message rings loud and clear: e-commerce needs a new pragmatism.
Source: https://www.forbes.com/sites/adrianbridgwater/2025/03/27/vtex-ceo-e-commerce-needs-a-new-pragmatism/
