news 
Google Fights Back Against Samsung with Aggressive Pixel 9 Pro Price Cut
In a bold move to gain an edge in the competitive smartphone market, Google has slashed the price of its flagship device, the Pixel 9 Pro and Pro XL. The search giant is offering a $200 discount on both devices, starting at $799 for the 128GB model and $899 for the Pro XL.
This surprise price cut comes as a direct response to Samsung’s recent decision to give away free devices with Galaxy S24 purchases. Google’s move aims to undercut its rival’s aggressive marketing strategy by offering customers an affordable and feature-packed alternative.
The new pricing is accompanied by enhanced trade-in valuations, which may not be as generous as Samsung’s offers but still provide a better deal for those looking to upgrade their old phones. The base Pixel 9 and the newly released Pixel 9a have not been included in this promotion.
Forbes reports that Google’s trade-in offers are typically unimpressive, especially when compared to Samsung’s more attractive valuations. However, Google does excel at offering competitive pricing for used Pixel devices, albeit with a caveat – its prices may be surpassed by those on the secondary market.
For instance, eBay users have been selling Apple iPhone 14 Pro Max and Galaxy S23 Ultra for significantly higher prices than what Google is currently offering. Meanwhile, the trade-in value of the Galaxy S21 Ultra aligns more closely with the resale market.
Despite the lack of accessories or bundled deals in this promotion, Google’s new Pixel 9 Pro price cut presents a compelling alternative for those seeking a high-quality device at an affordable price.
Source: https://www.forbes.com/sites/jaymcgregor/2025/03/30/google-pixel-9-pro-xl-discount-trade-in-deal/
