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Mobileye Launches Surround ADAS For Mass Market Cars
In a groundbreaking move, Mobileye has launched Surround ADAS (Advanced Driver Assistance Systems) for mass market cars. The innovative technology offers advanced safety and highway hands-off driving capabilities to lower-cost vehicles, revolutionizing the industry’s approach to autonomous driving.
The launch is in collaboration with Valeo, which will serve as the Tier 1 supplier. This integrated solution will enable automakers to address emerging consumer demands while ensuring compliance with expanding safety regulations.
Mobileye’s Surround ADAS represents a significant shift towards democratizing safety and convenience features in mass-manufactured vehicles. By leveraging its autonomous vehicle development expertise, Mobileye has created a cost-efficient package that can be easily integrated into lower-cost models. This approach will provide volume efficiencies to the supply chain, enabling costs reduction in premium versions of ADAS and autonomy features.
One of the key benefits of this technology is its software upgradeability. The platform allows for seamless transfer of upgrades between car segments, leading to economies of scale and faster verification and deployment cycles. This means that Mobileye can continuously improve and enhance its system without having to develop separate codebases for different vehicle segments.
The Surround ADAS solution offers a range of advanced capabilities, including lane keeping, automatic lane changes, and speed control from 0-80 mph. These features are designed to work in conjunction with the EyeQ6 High SoC on a single ECU (Electronic Control Unit), which integrates sensor data from two 8MP cameras, four 3MP corner cameras, and five radar units.
The technology also leverages Mobileye’s proprietary REM (Road Experience Management) data, which utilizes mapping and traffic data crowd-sourced information to issue steering and braking instructions to the ECU. This data-driven approach enables the system to learn from its experiences and adapt to new situations, making it an even more effective and safe driving companion.
The Surround ADAS solution is designed to be scalable and adaptable, allowing it to be easily integrated into a wide range of vehicle platforms. By providing this technology to mass market vehicles, Mobileye aims to make advanced safety features accessible to a broader audience while also paving the way for more widespread adoption of autonomous driving capabilities.
In an exclusive interview with Forbes, Dan Galves, Chief Communications Officer at Mobileye, emphasized that the company’s Surround ADAS offering is designed to be highly flexible and adaptable. “Our Surround ADAS solution represents the next generation of ADAS, delivering advanced safety and highway hands-off driving to mass-market vehicles through a vertically integrated solution running on our EyeQ6 High SoC on a single ECU,” he explained.
Galves also highlighted the benefits of Mobileye’s collaboration with Valeo in this effort. “By working together as Tier 1 and Tier 2 suppliers, we can provide OEMs [Original Equipment Manufacturers] with a cost-effective and scalable solution that enables them to address emerging consumer demands while ensuring alignment with expanding safety regulations.”
The launch of Surround ADAS is a significant milestone for the autonomous driving industry. By making advanced safety features available at a lower price point, Mobileye aims to revolutionize the way we think about vehicle safety and convenience.
In conclusion, Mobileye’s Surround ADAS technology has the potential to transform the automotive landscape by providing advanced safety capabilities to a broader audience.
Source: https://www.forbes.com/sites/sabbirrangwala/2025/03/31/mobileye-launches-surround-adas-for-mass-market-cars/
