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Beyoncé’s Ivy Park Cred Is Now Available at Ulta Beauty
Music superstar Beyoncé and her athleisure brand Ivy Park have made a significant move in the beauty industry. As of today, Ivy Park Cred is officially available at Ulta Beauty, one of the largest beauty retailers in the United States.
As part of this partnership, customers can now shop for Ivy Park products online at Ulta.com or through their mobile app. This marks a major expansion for both Beyoncé’s brand and Ulta, as it offers an entirely new category of products to its loyal customer base.
Ivy Park Cred is a line of skincare and makeup that was launched by Beyoncé in collaboration with her partner, Adidas. Since its inception, the brand has been making waves in the beauty industry with its innovative approach to inclusivity and accessibility. The brand’s focus on diversity, equity, and inclusion resonates deeply with many customers who are eager for a more representative and empowering experience.
The partnership between Ivy Park Cred and Ulta Beauty will undoubtedly drive more visibility and exposure for both parties involved. This strategic move highlights the growing importance of music and entertainment in the beauty industry.
Sources:
* Billboard
Source: https://www.billboard.com/culture/product-recommendations/beyonce-cecred-ulta-shop-online-1235940918/
