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Title: How India Has Grown Into One of the Mega-Concert Capitals of the World
Warner Music’s India head, Dev Mehta, recently highlighted the incredible growth and potential of the Indian music scene. Speaking at the Billboard Live Asia event in Singapore, Mehta emphasized that the country has just had the initial spark, which will eventually evolve into a full-fledged industry.
This spark has been fueled by the significant increase in demand for live events, driven by the growing middle class and increased accessibility to international entertainment options. The number of concerts and festivals has witnessed a substantial rise, with many global artists performing across multiple cities.
India’s concert culture has taken off, with major brands like Live Nation, AEG Presents, and Warner Music Entertainment partnering with local promoters to bring world-class talent to the nation. This surge in demand is expected to continue, driven by younger generations seeking unique experiences.
As Mehta put it: “We’ve just had the initial spark.” Imagine once we see the complete picture.”
India’s growth into a major concert destination has seen significant strides in recent years. With more artists and festivals making their mark on the Indian scene, one can only expect that this momentum will continue to build towards an incredible future.
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Source: https://www.billboard.com/pro/india-concert-business-growth-travis-scott-tours/
