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How Much Do 2025 Super Bowl Commercials Cost?
As the clock winds down to kickoff of Super Bowl LIX, advertisers are likely sweating bullets over the hefty price tags attached to their coveted 30-second spots. The question on everyone’s mind: just how much do these commercials cost? According to Peter Bray, founder and executive creative director at ad agency Bray & Co., it seems that the price tag for a 2025 Super Bowl commercial has reached new heights.
On average, advertisers can expect to shell out close to $8 million per 30-second spot. This staggering figure is a whopping $1 million more than last year’s Super Bowl ad sales and marks a significant increase from previous years. In fact, the total amount of ad sales for this broadcast could potentially reach a staggering sum: hundreds of millions of dollars.
As it turns out, these eye-watering sums are not a new phenomenon. According to historical data, ad prices have been steadily increasing since the first Super Bowl in 1967. By the mid-1990s, ads were already costing over $1 million for half a minute’s airtime, and by 2017, this price had more than quadrupled.
It seems that the rise of social media has only exacerbated this trend. In the eyes of advertisers like Peter Bray, the Super Bowl remains an unparalleled platform to reach a massive audience simultaneously. With over 120 million viewers expected to tune in on Sunday, the potential for brands to create a cultural moment and engage with their target market is unmatched.
To make these commercials even more appealing, advertisers are turning to A-list celebrities to add star power to their campaigns. According to Bray, most celebrities will expect a hefty sum of around $2 million for their appearance. However, those willing to lend their names (or faces) to the cause can command far higher fees – as much as $10 million in some cases.
It’s worth noting that not all Super Bowl commercials come with such astronomical price tags. In fact, it seems that some start-ups and smaller brands are still able to get a foothold for significantly less. One notable example is LifeMinders.com, which aired an ad during the 2000 Super Bowl at a paltry $5,000.
However, these cheaper options remain the exception rather than the rule. As viewers settle in on Sunday, it’s likely that most eyes will be glued to the biggest and brightest stars, all vying for attention within a crowded market of over 60 spots.
