
Week in Review: Apple won’t raise prices — yet
In a surprise move, Apple announced it will not increase its prices – at least for now. This decision comes after CEO Tim Cook revealed during the company’s earnings call that Apple paid $900 million in tariffs last quarter.
While investors may have been anticipating a price hike to help offset these costs, it seems Apple has other plans for the time being.
Source: https://techcrunch.com/2025/05/03/week-in-review-apple-wont-raise-prices-yet/