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This Is Why Top Creators Are Suddenly Switching To Snapchat
In recent times, there has been a sudden surge in top creators shifting their focus to Snapchat. But why? According to Snapchat’s Talent Partnerships Lead, Varshini Satish, the platform’s unique value proposition lies in its unfiltered storytelling and creator-first design. Unlike other social media platforms that prioritize polished perfection, Snapchat rewards raw, everyday moments.
Satish emphasizes that “We want Snap to be an ‘and’ not an ‘or’. We never want your time on Snap to cannibalize from your time on other platforms.” This approach allows creators to build a more genuine connection with their audience, fostering a strong sense of community and trust. It is not just about emotional safety; it is also about economic opportunity.
In 2024 alone, Snapchat paid out over half a billion dollars to creators and media partners, demonstrating its commitment to empowering creators. Novian “Nova” Cherry, a successful creator who made a name for herself on Snapchat’s Spotlight feature, attributes her success to the platform’s authentic approach. She started with zero followers but has since grown to 804,000 followers.
Snapchat’s innovative features such as dual camera recording and auto-saving stories have greatly enhanced the storytelling capabilities of its creators. Moreover, the Unified Monetization Program simplifies the process of earning money from both Stories and Spotlight, making it easier for new creators to qualify more easily and start monetizing faster.
As a result, Snapchat has experienced an astonishing 125% growth in North America’s Snap Star Spotlight posts in Q1 2025. The platform now boasts over 250 million people who post content publicly each month, with users spending nearly 9 billion minutes watching content per month.
Source: www.forbes.com
