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A new lawsuit has been filed against Apple, alleging that CEO Tim Cook misled the public about the company’s progress in developing advanced artificial intelligence capabilities for its Siri voice assistant. The suit claims that Apple overstated the capabilities of its AI technology during its Worldwide Developers Conference (WWDC) event in June 2024, which led to financial losses for shareholders.
The lawsuit was filed on June 20th and names Cook, along with current CFO Kevan Parekh and former CFO Luca Maestri as defendants. The suit claims that Apple presented AI-powered Siri upgrades as a near-ready innovation during the WWDC event, despite lacking a functional prototype at the time.
This lawsuit highlights the increasing scrutiny of tech companies’ AI claims, particularly in light of recent delays and internal issues affecting Siri’s development. According to insiders, persistent friction between engineering and marketing teams has hindered progress, exacerbated by legacy infrastructure challenges that date back to Siri’s acquisition in 2010.
Apple’s secrecy has brought attention to its ability to deliver on AI ambitions. If successful, this case could set a precedent for how technology companies communicate their progress in AI development when product timelines are subject to change.
In recent news, Apple announced the quiet pushback of some promised Siri upgrades until 2026, sparking concerns over the timeline and integrity of initial claims made during the WWDC event.
Source: coincentral.com
