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Avenga’s Vision for a Software-Driven Future in the Automotive Industry
In a rapidly changing automotive landscape, Avenga CEO Ludovic Gaudé emphasizes the urgency of creating a European-led car software company to maintain autonomy and competitiveness. The recent announcement by Volkswagen’s Cariad software division to lay off 1,600 employees highlights the challenges European automakers face in developing their own software solutions.
Gaudé stresses that Europe must not fall behind in this digital revolution, warning that if the continent does not take control of its car software development, it risks becoming a colony of the US or China. The CEO believes that European companies are hesitant to adopt new approaches due to fear of cannibalization and the need for drastic changes.
To address these concerns, Avenga aims to support clients in various industries, including automotive, telecommunications, banking, and retail, by developing software solutions from mobile apps to embedded systems. Gaudé notes that European car manufacturers have made progress in delivering user experiences and safety features within their vehicles, but the industry still requires significant innovation.
Avenga’s collaboration with McLaren Formula 1 highlights its expertise in creating innovative experiences for fans and optimizing strategic decisions using AI-powered tools. The company is exploring ways to leverage Generative AI capabilities to improve strategy in Formula 1 racing.
Moreover, Avenga aims to help European car manufacturers compete by providing them with cutting-edge software development solutions. Gaudé emphasizes the importance of building a strong European-led company that can work with both domestic and international clients.
Avenga’s approach is focused on designing new user experiences within the car, such as redefining traditional seat arrangements to accommodate in-car gaming or entertainment options. The CEO also highlights the potential of AI models for predictive maintenance and real-time optimization, which could be used in various sectors beyond the automotive industry.
However, it remains unclear how European car software companies can effectively compete with American and Chinese firms that have a head start in this domain.
Source: www.forbes.com
