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‘Severance’ Is Officially Apple TV+’s Most Popular Show Ever
In a significant milestone for the streaming giant, ‘Severance’ has officially become the most popular show ever on Apple TV+. The news comes after Apple revealed that the show has broken its streaming records, surpassing all other shows in terms of unique viewers.
According to reports, ‘Severance’ clocked an impressive 589 million minutes viewed in the U.S. across all existing episodes. Notably, a significant 28% of these views came from the show’s second season premiere alone, indicating a strong and dedicated fan base. Apple expects this number to continue growing as new episodes become available.
The show’s massive success has also led to an unprecedented surge in sign-ups for Apple TV+. The company reported a staggering 126% increase in subscriptions between January 1st and January 19th, compared to the same period last year. This dramatic spike is undoubtedly fueled by the popularity of ‘Severance’.
Apple’s treatment of ‘Severance’ as its flagship show is also reflective of its success. The company has been running a bold promotional campaign for the series, including a viral performance art-style stunt at New York’s Grand Central Station. Additionally, Apple has secured high-profile talent for the second season, including Alia Shawkat and Gwendoline Christie.
Notably, ‘Severance’ is not just popular in terms of viewership, but also critical acclaim. The show has recently been featured on Nielsen’s weekly most viewed originals chart, along with another Apple TV+ original series, ‘Silo.’
Source: http://www.forbes.com
