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Google Starts Tracking All Your Devices As Chrome Changes
In a move that has raised concerns about user privacy, Google has started tracking all devices as part of its recent changes to Chrome. This new development comes on the heels of Google’s decision to resurrect tracking cookies, which had previously been prohibited.
According to reports, Google is now using digital fingerprinting to track users’ devices, including smart TVs and gaming consoles. This means that Google will be collecting information about a device’s software or hardware, which can uniquely identify a particular device and user.
While Google claims that this change reflects the new landscape of smart devices, critics argue that it undermines user privacy. Martin Thomson of Mozilla has warned that “even privacy-conscious users will find this difficult to stop.”
The move has been met with criticism from privacy campaigners, who claim that Google is disregarding its users’ privacy. The French data regulator CNIL has also weighed in, stating that the use of fingerprinting for advertising purposes requires explicit consent from users.
Google’s justification for the change is that it will enable a broader range of surfaces on which ads can be served, and provide new ways for its partners to succeed without compromising user privacy. However, regulators and privacy advocates are concerned that this move could have serious implications for user data.
In response to criticism, Google has stated that it will continue to give users the choice to opt-out of personalized ads, but it remains unclear if an opt-out option will be available for fingerprinting.
Source: http://www.forbes.com
