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Threads Launches Its Own Direct Messages Inbox, Further Diversifying from Parent App Instagram
In a move to enhance user engagement and foster direct conversations, social media platform Threads has announced the introduction of a standalone inbox for users to send private messages to one another. The new feature is now available globally, excluding Japan, Australia, the UK, and the EU.
The development underscores Threads’ growing separation from its parent app, Instagram, which already offers a similar functionality. This latest innovation marks a significant shift towards distancing itself from the popular photo-sharing platform, catering to an increasingly diverse user base seeking unique experiences.
Threads’ VP of Product, Emily Dalton Smith, emphasized that the company has no plans to encrypt direct messages, choosing instead to prioritize a seamless and easy-to-use experience over security concerns. The decision may raise eyebrows among some users who are accustomed to end-to-end encryption in other messaging platforms.
The addition of DMs will allow Threads to compete more effectively with text-centric social apps like X and Bluesky, where users can engage in private conversations or group chats. While these alternatives prioritize user privacy through encrypted messaging, it remains to be seen whether this stance will impact Threads’ growth prospects.
Despite its significant monthly active user base of 350 million, the app still faces pressure from Meta’s corporate parent, which boasts a massive following across various platforms. As such, Threads must continue innovating and differentiating itself to maintain relevance in an increasingly crowded social media landscape.
The new feature will not be accompanied by any immediate plans for monetization beyond advertising, Smith confirmed during an interview. This may change in the future if market demand dictates it, but for now, the focus remains on refining the ad experience and leveraging AI technology to improve discoverability within specific topic feeds.
Threads’ decision to prioritize its own inbox over encryption demonstrates its commitment to fostering a distinct community experience that sets it apart from Instagram and other social media platforms.
Source: techcrunch.com
