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Substack has made significant strides in expanding its video tools for creators over the past year, gradually evolving from a platform primarily dedicated to newsletters. In recent news, Substack has announced new features aimed at helping publishers grow and promote their live streams.
One of the key updates is the ability to share clips of live videos on Notes, with real-time performance notifications for creators. This feature allows them to determine which clips should be uploaded to other platforms, such as YouTube Shorts, to reach a broader audience. For those who connect their YouTube accounts, the top two clips will automatically be uploaded to their Shorts channels.
This innovative feature is currently available on iOS devices and is set to arrive on Android in the coming week. Substack has also leveraged AI technology to generate short highlight reels from video recordings.
Furthermore, when scheduling a livestream, Substack now creates promotional assets for sharing on Notes, YouTube, and other social media platforms. This automation saves publishers considerable time and effort previously spent on promoting their content.
Another welcome addition is the ability to invite guests to join a live stream via email or SMS, which will be particularly helpful for users who do not have a Substack account.
The latest update follows Substack’s introduction of audio-only livestreams and a scrollable video feed. The company had previously rolled out live video capabilities to all publishers earlier in the year.
Topics: Apps, content creators, Livestreaming, Substack
Source: techcrunch.com
