news 
Premio Lo Nuestro 2025 Sets New Records for Engagement
Last night’s 34th edition of Premio Lo Nuestro, the most prestigious award in Latin music, has set a new benchmark for viewer engagement across all platforms. According to reports, the event drew an astonishing number of viewers and listeners, shattering previous records.
In a press statement, executives from Univision and Billboard confirmed that this year’s show achieved unprecedented numbers. The live telecast on Univision reached a staggering 2.4 million viewers in the United States alone, surpassing last year’s record by 12%.
Furthermore, online engagement saw exponential growth. Social media platforms witnessed an astonishing surge in activity, with fans across Twitter, Instagram, and Facebook sharing clips from the performances, reacting to the winners, and expressing their support for the artists.
The event also saw significant spikes on streaming services, including YouTube, Spotify, Apple Music, and TikTok. The live stream of the event attracted over 750,000 concurrent viewers, cementing Premio Lo Nuestro’s position as a premier destination for Latin music fans worldwide.
Industry insiders have expressed their excitement about these record-breaking numbers, emphasizing the power of this platform to bring together the global Latinx community in a shared celebration of the best in contemporary Latin music.
Source: https://www.billboard.com/pro/premio-lo-nuestro-2025-record-engagement-across-platforms-univision/
