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TikTok Sunsets Its Creator Marketplace for TikTok One, a Broader Solution with AI Tools
TikTok is preparing to sunset its creator marketplace in favor of a new, more extensive experience, the company has informed businesses and creators via email. The online platform, which connects brands with creators for collaborating on ads and other sponsorships, will stop allowing creator invitations or the creation of new campaigns as of Saturday.
By April 1, the Creator Marketplace will be fully shut down, and the website will redirect visitors to TikTok One instead. While the standalone marketplace is going away, TikTok will continue to offer ways for brands and creators to connect through TikTok One.
In addition, the service will help video creators find inspiration, research trends, and connect with other experts for assistance with “native-looking” TikTok videos for their ad campaigns.
The site included TikTok trend tracker points to top trends, as well as top user-generated content, creators, hashtags, and songs. It also offers tips on how to utilize TikTok creative tools, ad products, and business accounts, among other things.
AI-enabled features are part of TikTok One, too. For instance, the transition will mean TikTok’s Video Generator tool, which provides an online editor where individuals can upload videos and add music, will also be shutting down. According to TikTok’s website, the tool will no longer be available on the TikTok Creative Center as of Friday.
Instead, users are being redirected to TikTok’s AI-powered Symphony Creative Studio . Here, marketers can access a new AI assistant, the Symphony Assistant , which will help them summarize trends, create TikTok-native scripts, brainstorm ideas, and more. They’ll also have the ability to generate TikTok-style videos using AI inputs.
In some cases, the AI may remix the brand’s existing footage and in other instances, digital avatars might be utilized to promote products. Videos can be enhanced with captions, voices, music,
