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AI agents are killing brand loyalty and reshaping how we shop.
Marketers are accustomed to adapting to change. The internet, social media, search engines, mobile devices, big data analytics, and AI have all brought seismic-scale disruption. However, what if one of the fundamental assumptions in marketing – that our audience is human – will be shattered forever?
In the age of agentic AI, machines will increasingly make choices, including about what we buy. And brands that fail to react to this risk becoming “invisible” and eventually irrelevant.
Machines don’t “shop” in the same way we do. They don’t browse influencer Instagrams, build brand loyalty due to happy memories, or impulse-buy on the back of clever copywriting. Instead, they analyze data based on logic, rules, and signals.
Source: www.forbes.com
