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U.K. Sold Just 1.45 Million Bicycles In 2024, Fewest Since 1970s
In a stark contrast to the pandemic-driven boom in cycle sales, the United Kingdom has witnessed a drastic decline in bicycle sales over the past year. According to The Bicycle Association (BA), the country sold only 1.45 million bicycles in 2024, marking the lowest number since the 1970s.
This significant drop is a concern for industry leaders, particularly as it affects children’s cycling participation and sales, which have declined by a third compared to pre-Covid levels. Enthusiast sales, however, showed a year-on-year increase, with higher-priced road and mountain bikes displaying growth in volume.
The BA’s data director, Simon Irons, described the report as “challenging” and highlighted the need for the industry to restore margins and increase value. He noted that the market remains affected by post-Covid overstocking and heavy discounting levels, which have persisted and continue to hinder the sector’s recovery.
Despite a 2% decline in sales compared to 2023, the rate of annual decline began to ease in 2024, indicating a slight stabilization in the market. Non-electric bike volumes also experienced a 4% drop, while e-bike sales fell by 5%.
The BA’s Market Data Annual Report draws on various data sources, including its Market Data Service, which collects information from about 70% of cycling retailers and qualitative input from industry leaders within BA membership.
Overall, the figures highlight an alarming trend in U.K. bicycle sales, with a significant decline in overall sales and a worrying drop in children’s participation.
