news 
How to Integrate Conversation Intelligence into Marketing and Sales
By Todd Fisher
Conversation intelligence technology is transforming the way businesses understand and act upon customer interactions. By capturing and analyzing conversations at scale, companies can uncover hidden patterns and preferences that drive decision-making, turning everyday talks into a powerful engine for market intelligence and revenue growth.
Leveraging conversation intelligence in marketing and sales processes not only provides insights into customer interactions but also allows organizations to move beyond traditional metrics and tap into unstructured data present in customer conversations, revealing subtle patterns, preferences, and pain points that would otherwise remain concealed.
