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Apple CEO Tim Cook Calls AI ‘Bigger Than the Internet’ in Rare All-Hands Meeting
In a rare all-hands meeting hosted from Apple’s headquarters in Cupertino, California, CEO Tim Cook has reportedly expressed his thoughts on the significance of Artificial Intelligence (AI) technology. It appears that Cook believes AI is “as big or bigger” than the internet itself.
The meeting took place just a day after Apple reported better-than-expected revenue in its quarterly earnings report, leading to a surge in the company’s stock price. The report marked a week already dominated by impressive tech earnings results, largely driven by advancements in AI development.
In a stark contrast to Meta and Microsoft, which have both made significant strides in AI technology, Apple’s reported success was largely fueled by iPhone sales rather than its own AI innovations. This raises questions about the company’s commitment to keeping pace with competitors in this crucial area of innovation.
On the day following the report, Cook reassured investors that Apple will “significantly” increase investments in AI and is open to acquisitions if necessary. He further emphasized that the company has already begun reallocated a substantial number of personnel to focus on AI features.
At the meeting, Cook reiterated his sentiments about the importance of catching up with competitors in the AI space. The CEO expressed confidence that Apple can potentially be at par or even surpass its rivals by perfecting their AI offerings and dominating the market through innovative products.
Apple has been working on integrating advanced AI capabilities into its product lineup for over a year, under the guise of its Apple Intelligence initiative, unveiled at the June 2024 Worldwide Developers Conference.
Source: gizmodo.com
