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Title: Balenciaga’s Music Director Says Goodbye: BFRND on His Britney Spears Collaboration, Sade Clearance and How He’ll ‘Build an Identity’ at His Next Gig
As the curtain closes on his groundbreaking tenure as the music director of Balenciaga, Loïk Gomez, also known as BFRND, reflects on his remarkable journey that has pushed boundaries in the intersection of fashion and music. Having carved out a distinct identity for the iconic fashion house, BFRND’s legacy will be remembered by the unforgettable collaborations he engineered, including an unprecedented partnership with Britney Spears.
Prior to his departure from Balenciaga, BFRND spearheaded a remix of Spears’ “Gimme More,” which resonated deeply with fans and sparked a global conversation. The remix was met with such enthusiasm that Spears personally reached out to him, requesting he rework another one of her songs – “Oops! … I Did It Again” – in commemoration of the song’s 25th anniversary. This bold move not only solidified BFRND’s innovative approach but also gave birth to his latest release, BRITNEY4EVER, a two-track remix package featuring both Britney Spears tracks.
The French composer, musician, and artist has not only redefined the role of music in the fashion industry but has also introduced bespoke soundtracks for each show. His work, particularly with Balenciaga, has blurred the lines between genres, fostering an extraordinary synergy that has seen the brand expand its creative impact across multiple platforms.
BFRND’s departure from Balenciaga marks the beginning of a new chapter in his illustrious career. As he embarks on his next gig as music director for Gucci, he is determined to build upon the foundation laid at Balenciaga while forging a unique identity that diverges significantly from his previous work.
In a candid conversation with Billboard, BFRND revealed his intentions to create a distinct artistic voice at Gucci, one that doesn’t carry the same imprint as his Balenciaga legacy. This deliberate choice is rooted in his desire to explore new creative avenues and nurture underground talent, echoing sentiments he expressed when discussing his early days within the underground music scene.
It is clear that BFRND’s departure from Balenciaga marks a significant turning point for both him and the industry at large. As he sets sail on this new journey, one thing is certain – his groundbreaking work will forever be etched in the annals of history as a pioneering force that has reshaped the dynamics between fashion and music.
Source: www.billboard.com
