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Floki Expands Presence in UAE as Sponsor of the 2024 World Tennis League
Floki has announced its expanded presence in the United Arab Emirates (UAE) with a significant sponsorship deal for the upcoming 2024 World Tennis League. The company is set to make its mark at the Etihad Arena in Abu Dhabi from December 19-22, one of the most anticipated mixed-gender exhibition tennis tournaments globally.
The 2024 WTL boasts an impressive lineup of top-ranked athletes, featuring Aryna Sabalenka, Iga Swiatek, Jasmine Paolini, Casper Ruud, Nick Kyrgios, Simona Halep, Stefanos Tsitsipas, Paula Badosa, Andrey Rublev, Elena Rybakina, Caroline Garcia, Mirra Andreeva, Jordan Thompson, Sumit Nagal, Alexander Shevchenko, and Denis Shapovalov. The players have been divided into four teams – Kites, Eagles, Falcons, and Hawks – as part of an all-play-all game format.
Floki’s brand will be prominently displayed throughout the tournament, with branding features to include courtside presence next to tramlines and across all digital collateral such as LED boards, big screens, and social media platforms. This strategic partnership aims to elevate the company’s visibility in the UAE market while also fostering a stronger connection with tennis enthusiasts worldwide.
The event is expected to attract a large audience, offering Floki an unparalleled opportunity to engage with a diverse group of people from various backgrounds and demographics. By leveraging this platform, the company intends to promote its commitment to innovative digital solutions, financial inclusion, and community development initiatives.
As part of the deal, Floki will be working closely with the World Tennis League organizers to create unique experiences for attendees, including exclusive content, interactive activations, and engaging activities that will further strengthen the connection between the brand and the tennis community.
Source: cryptonewsland.com
