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It’s hard to believe it’s been five years since Darth Sidious, aka Emperor Palpatine, invaded our playlists and started talking trash about other galactic leaders on the radio in Fortnite. On December 12, 2019, Palpatine’s voice dropped into the popular battle royale game, much to the surprise of its players.
At first, fans were taken aback by the sudden appearance of one of Star Wars’ most infamous villains in their gaming world. But as more information became available, it quickly became clear that this was no ordinary crossover. This move marked a significant shift in the way Lucasfilm and Disney approached merchandising and storytelling around their beloved franchise.
Palpatine’s radio rants were not only a clever marketing ploy but also a testament to the evolving nature of Star Wars as a brand. It signaled a new era where the boundaries between movies, TV shows, and other media would continue to blur.
Source: gizmodo.com
